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Real estate businesses rarely witness a recession. Almost everyone keeps looking for properties for various purposes. However, if your real estate company isn’t online, you may only reach a limited number of consumers. That’s why many real estate businesses mark their online presence through a website. Nowadays, many real estate businesses consider creating a website using real estate HTML web templates to reduce costs and increase efficiency. However, many still struggle with customizing the template. Therefore, in this article, we will understand how you can customize a real estate HTML site template for your brand.
You can edit the colors in an HTML and CSS website template from styles.css or inside the Bootstrap SCSS variables. Open the template’s CSS files or SCSS variables (_variables.scss) and update key color variables as shown below:
You can also override in CSS as shown below:
You can edit the HTML site template’s fonts in its <head> or styles.css by following the steps shown below:
1. Add a Google Font in the template’s <head> as below:
2. Use it in your CSS
You can adjust the template’s layout in HTML structures and Bootstrap classes by following the steps shown below:
1. Use Bootstrap’s 12-column grid system.
2. Rearrange sections by editing the order of the div blocks.
3. Add spacing with the following utilities:
You can edit property listings inside your index.html or the Property Listings page by using Bootstrap cards or a custom grid layout:
To add multiple properties, you can repeat the col-md-4 structure.
You can add images and videos of a property to the same property card or the dedicated detail page by following the steps shown below:
1. Add a property gallery/image grid:
2. Add/embed a YouTube video:
You can edit the contact form in contact.html or the footer section with the help of a basic Bootstrap form:
You can use Formspree, Getform, or backend scripting for handling forms dynamically.
You can embed the maps in your Real Estate HTML Web Template by following the steps shown below:
1. Search your office location on Google Maps.
2. Click Share → Embed a map → Copy HTML and paste it like this:
3. Use the .map-responsive class and add CSS for mobile responsiveness:
You can insert the live chat right before the </body> tag in the template using free tools like Tawk.to, Crisp, or LiveChat. You can also use our AI Chatbot Integration Service to provide users with a premium live chat experience. Ensure that the chat widget matches your website’s theme.
Example for Tawk.to:
Create a free account at https://www.tawk.to
Get the embed script and paste it in your HTML:
Optimize your real estate website for Google’s search engine. Add meaningful page titles, meta titles, meta descriptions, heading tags (h1, h2, h3, etc.), image file names, and alt tags. Use meaningful, clean, and readable URLs, and add Open Graph tags. You can also contact us for our Search Engine Optimization Service.
Your website must work on mobile devices as smoothly as on desktops. You can achieve mobile responsiveness by following the steps shown below:
1. Use Bootstrap’s responsive grid system:
2. Always include the viewport meta tag:
3. Avoid fixed widths in the CSS:
4. Use responsive images:
5. Buttons and links should not be too close together. Use padding/margin classes like py-2 px-3 to add spacing to touch elements.
6. Test your website on different devices, screen sizes, and browsers.
Tip: You can buy a responsive HTML template to avoid the mobile optimization step.
Buy an SEO-friendly domain name, get reliable web hosting, and upload your Bootstrap files using an FTP client.
Secure your website using an SSL certificate and test it thoroughly before taking it live.
List your business on your Google Business profile with website link, address, and contact info to improve local SEO.
Post property highlights, video tours, and testimonials on Instagram, Facebook, Twitter, LinkedIn, etc, to improve your social media appearance.
Run local ads or use Theme Bitrix’s Social Media Marketing Service.
Write blogs about real estate tips, area guides, or investment opportunities to grow organically.
List your real estate website on reputable and niche directories.
Customizing a real estate HTML site template is quite easy if you follow the steps above. To avoid mobile optimization, you can purchase a responsive template. And, to save time and expect more professionalism, you can outsource front-end and back-end development of your website. With a smooth UI, meaningful customization, strategic launch, and result-oriented marketing, you can definitely achieve success for your business.
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