Keyword research refers to searching for high-volume keywords that match the brand content as well as user intent. Keyword research is necessary for defining keywords that can be targeted for better on-page and off-page SEO.
With keyword research, you can get a seed keyword for your brand along with some generic keywords, targeted keywords, and long-tail keywords. These keywords can be used in your website’s on-page as well as off-page content with a pre-defined keyword density to increase the possibility for higher search engine rankings.
Identifying strategic keywords enhances online visibility, attracting the right audience and boosting organic traffic.
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