Off-page SEO (also called off-site SEO) refers to all the activities done outside the website to improve its search engine ranking. Off-page SEO convinces search engines of the website’s credibility and a higher ranking.
Search engines like Google consider hundreds of factors to rank websites. Off-page SEO signals like backlinks (links from other websites to yours) represent the website as valuable and trustworthy in front of search engines. More high-quality backlinks increase the chances of higher search engine rankings.
Link building enhances your site's authority by acquiring high-quality backlinks from reputable websites, boosting search engine rankings.
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