How to Transform Your Loyal Customers into Brand Advocates

Actively, 73% of consumers prefer to shop online from social media platforms.

Nurturing leads and converting them into paying customers will never be easy due to flooded social media content like videos, reels, and posts.

There are 76% of businesses have their social media accounts. So, it’s obvious as you enter social media as a newbie that gaining the trust of users is as a tough task as climbing the 1500 steps in 2 minutes.

But, the hope is a Loyal Customer who represents your Brand Advocates. They’re not just recommending your business to choose but they share their experience with your product which is more effective than PPC advertising or paying $15000 to a Broadcast channel.

Throughout the article, we clarify the meaning of brand advocates and their importance which helps you to understand why most businesses are considering this aspect. Also, we mention the best strategy to implement for transforming your loyal customers into brand advocates or representatives.

Let’s start from the basics so the understanding will be more profound and prominent.

What are Brand Advocates?

A brand advocate is a satisfied customer, employee, influencer, or even a random supporter who actively promotes a brand on social media. Their advocacy isn't driven by the monetary gain (unlike brand ambassadors who are paid for promotion). They genuinely believe in the brand's value and are passionate about sharing their positive experiences.

Most importantly, these persons are highly satisfied with the brand’s products and services. Also, they are emotionally attached to the business that provides consistently better products and services to solve their real-life problems. As a result, the business gets new customers from their recommendations who are amazed while choosing the brand.

Meanwhile, social media platforms are good options to attract maximum users and once you get a loyal customer base from there you can turn them into brand advocates.

Definition of Brand Advocacy

Brand Advocacy is one kind of methodology adopted by customers who frequently share the experience of using the products and services. It also refers to brand promotion on social media. This includes positive reviews and recommendations, sharing brand content, actively participating in brand conversations, and creating user-generated content.

Having a strong brand advocacy value isn’t shown in the final statements of business at the end of each financial year. But, never underestimate how positively it helps businesses to get a better reach in flooded social media platforms with authenticity and credibility.

That’s why even a small entrepreneur who just recently launched his Beauty eCommerce Mobile App knows the essence of social media brand advocacy for products and services.

Why is Brand Advocacy Important on Social Media?

Look, social media platforms have Billions of daily active users, and targeting most of them with the right approach is a strategic step to being successful in getting a brand advocate.

Here are the statistics of social media platform users.

Now, let’s understand the importance of brand advocates on social media.

• Trust and Credibility

In social media earning trust and credibility is like playing the blindfolded archery which is impossible for beginners. However, the recommendations from real people hold more weight than traditional advertising.

Customers are looking for better information about the products and services from the people who previously and actively used them. Most importantly, buyers prefer a trustworthy brand to interact with and make a purchase.

• Authenticity

Another important aspect customers consider while buying products and services from social media is they want to know the authenticity score of the brand. Thus, it does not mean to prefer paid promotion over organic efforts to earn an authenticated business badge.

Note that your business authentication score is calculated from your exclusive and on-time support throughout the customer purchase journey.

• Increased Reach

Having a brand advocate on social media helps you to increase your reach it means they will promote your products and services usage to their social networks including Instagram stories and groups, Facebook community, sharing experience on LinkedIn posts, and tweeting the key highlights of services to keep in trend.

For example, a user sharing his successful transformation of belly fat from using your Yoga Mobile App on the Instagram Story. So, in his Instagram network, everyone can be notified of how he achieved the weight transformation through your recommendations and tips. It is important for a new brand that just launched in the market.

• Brand Awareness

The first step is to be successful in social media based on brand awareness efforts and strategies. As you have a Wine eCommerce App that complies with the best features and functionalities and delivers a better user experience. So, the app users are consistently sharing their reviews on their social media accounts boosting your brand awareness in a potential customer community.

Understand that brand awareness is a key factor in any of the businesses to get notified by the users from representing the on-time solutions. It’s better to try to focus on transforming loyal customers into a brand representative who shares their experience and services offered. They contribute a valuable contribution towards a successful brand creation.

Best Strategies to Adopt for Converting Loyal Customers into Brand Advocates

Following the best strategies is working as a guide for turning loyal customers into brand advocates. Here is the list of those methodologies to consider.

• Customer Experience Prioritization

The first strategy to adopt social media brand advocates to prioritize customer satisfaction while ensuring a smooth customer journey from pre-sale to post-purchase. Also, properly addressing concerns and considering solving issues quickly enhance the user experience which can play a role in brand representation.

In addition, personalized interactions make customers feel valued by remembering their preferences and tailoring communication. For example, when users open your Handyman Service App they find the exact recommendation based on their interests.

So, it feels like a customized solution for each user. Meanwhile exceed their expectation with exclusive offers and surprising deals inspired to take your service directly from the app.

• Build Relationships and Community

Users are every time attracted to a brand where they can find something extraordinary not just only purchase the products. Thus, as a business you have to take the step to engage them in genuine conversations like instant responses to comments and messages on social media, showing you care about their feedback.

Create a community forum for customers to connect with each other and share experiences. It will help users find the solution related to your products and services before making decisions. While hosting an online event like Webinars or quiz contents make a conversable interaction and brand loyalty through engaging activities.

• Empower Customer Advocacy

To power the customer advocacy then develop user-friendly referral programs or social sharing buttons, so they can easily forward it to their networks and make your brand visible in social media.

As they are promoting your brand across social media, you have to incentivize their loyalty by offering rewards like discounts, points, or early access to new products for referrals or positive reviews. Also, recognize and appreciate their efforts by publicly acknowledging and thanking customers for their positive mentions and contributions.

• Provide Valuable Content

To attract maximum brand advocates it’s best to provide valuable content to them that they find exclusive. Share industry insights and educational content to Position yourself as a thought leader and resource. You can share the research paper related to your business so it will give a better idea of who like to promote your brand globally through social media.

Create interactive content to encourage participation and user-generated content that showcases customer love for your brand. Be transparent and authentic by sharing behind-the-scenes glimpses and the human side of your company that gives information about what are you doing.

• Encourage Feedback and Open Communication

As you consider the customer’s feedback and keep active for better communication inspire them to highlight your support in social media. For example, some users bought premium sneakers from Your Shoes eCommerce app and they face an issue while making the online payment. Thus, if they note that their issue is solved through a social media post it makes a better impact on their mindset.

Meanwhile, conducting surveys and polls helps to understand customer needs and preferences. Also, implement feedback to show customers their voice matters by acting on their suggestions and informing them of the changes made. Most importantly, be open to criticism address negative feedback gracefully, and use it to improve your offerings.

Conclusion

Brand advocates are persons who are amazed by using the preferred business products and services and allow them to share their experience. Brand advocacy is the methodology that helps businesses reach a wide audience from mention in social media. It is important for businesses like to make their brand awareness more powerful and appreciative.

By following those strategies brand can turnaround a loyal customer into a brand advocate.

Theme Bitrix can help you make your social media account more professional and impressive while choosing a social media marketing service. Our approach is modern and realistic and delivers results. If you have any concerns, you can contact us for a better discussion.