Which Type of Website Is Best for Your Food Chain Business?

The food chain business concept is becoming a favorite for many entrepreneurs. This category is ideal for those who don’t want to limit their food business to a particular region. With consistent branding, appealing taste, and publicity, you can expect growth for your food chain business. However, a website is also an important part of a food chain. There are plenty of web UI kits and website templates for food chain businesses. But they have different categories.

Businesses often get confused about what type of website to build. Therefore, we are here to help you with what type of website will be best for your business. However, before that, let’s look at the website types most businesses use.

Popular Food Chain Business Website Types

Brand or Corporate Website

Businesses mainly build this type of website for branding purposes. You can use such a website to show your food chain as a strong and trusted brand. Its key focus is on design, storytelling, and business information rather than on sales.

Brand/corporate websites usually include pages such as About Us, Menu Overview, Locations, Franchise Details, Careers, and Contact Information. With such a website, visitors can understand your brand values, food options, and service style. These types of websites are often built by large food chains that maintain a consistent brand image across countries.

A corporate website is also useful for investors, franchise partners, and job seekers. It reflects the structure and professionalism of your business. Customers may not be able to order food directly from such websites, but they can easily find all the important details

Online Ordering Website

A website focused on online ordering is primarily designed for sales. Its key feature is simple and quick online food ordering. Here, customers can view the menu, choose items, choose dine in, delivery, or takeaway, make a payment, and get their order.

An online ordering website mainly focuses on functionality instead of branding. Its key features are real-time menu updates, cart management, payment gateways, order tracking, and customer accounts. Many small and mid-sized food chains prefer this website option because it helps increase direct sales.

With an online ordering website, you can reduce reliance on online food delivery platforms. You can also save on commission costs and maintain strong control over your customer data. You are independent to run offers, loyalty programs, and discounts on your online food ordering platform.

Which Type Is Ideal for Your Business

Both types can help grow your website online, but the suitable option depends on your goals, requirements, and expertise.

Choose a Brand/Corporate Website If

Below are the reasons for building a brand/corporate website. If your reasons matches them, you can move ahead with the same.

• More Focus on Brand Presence: If you want your brand to be known by people, then you should build a corporate website.

• Focus on Selling Franchises: If you want more entrepreneurs to sell your product under your brand name, you should prefer a corporate website.

• Reliance on Third-Party Delivery Platforms: If you are already delivering products through a dedicated online delivery platform.

• More Focus on In-Store Dining or Footfalls: If you offer themed restaurants and target in-store dining with a great ambience, brand websites can get the job done.

Choose an Online Ordering Website If

Below are the reasons for building an online delivery website. If your reasons matches them, you can move ahead with the same.

• More Focus on Sales: If your primary purpose is to sell your products, then you should prefer an online ordering website.

• Higher Profits: If you don’t want to inflate prices or compromise profits for delivery platforms’ commissions, you should build an independent platform with online ordering functionality.

• Campaigns: This type of website is ideal if you want to run royalty programs, special discounts, or personalized offers.

• Marketing and Retention: If you want to improve marketing or repeat sales based on customers’ data.

FAQs

Can I build a single website that contains both brand presence and online ordering?

A short answer is yes. But handling such a website will be quite tough. Also, you may end up confusing visitors as well because the key purpose of your website will not be highlighted.

My business has less/no technical staff to handle a website; in this case, what type of website should I choose?

In this case, you should prefer a corporate website. An online ordering website requires frequent updates and modifications based on stocks, which may be tough for you.

What is the easiest way to build an online food delivery website?

You can look for a food delivery website UI kit or template to build your online food delivery website quickly.

Why are there fewer templates for corporate food chain websites?

Finding such web UI kits and templates is rare because such websites rely heavily on brand identity, and templates may require extensive customization to align with brand identity.

Can I outsource a corporate website for my food chain business?

Yes, you can hire service providers like Theme Bitrix for building a custom corporate website for your food chain business.